Art Direction | Design
Overview
In early January, our internal creative team at Meta collaborated with product marketing managers and engineers to launch an explainer video about the Variance Reduction System (VRS). VRS is an improved system designed to promote equitable distribution of ads on Meta technologies.
As an art director on the project, I helped shape the overall visual strategy of how to communicate our complex ads ecosystem using simple illustrations. With a nimble creative team, we partnered with the inclusive design motion studio, Bien, to create the final illustrations and motion.
Check out the announcement and video on Meta Newsroom here:
https://about.fb.com/news/2023/01/an-update-on-our-ads-fairness-efforts/
Learn more about this new technology in our technical paper and on our AI blog.
Year: 2023
ECD: Thomas Hutchings
Art, Creative Lead: Vanessa Lee, Piper Weaver
Copy, Creative Lead: Samantha Holler
Producer: Aaron Patterson