Small Business Support & Recovery, Facebook
Overview
Supporting small businesses during the COVID-19 crisis was proven to be crucial for the well-being of entrepreneurs, communities, and the economy. With many physical stores closed, social media became the new online Main Street, making the shift to conducting business online more urgent than ever.
I was brought on to help Facebook (Meta) announce new ways for people to support and discover small businesses, along with more tools for keeping businesses informed and connected with their customers. One of our key achievements was the launch of the "Support Small Business" sticker on Instagram, along with the #SupportSmallBusiness hashtag and the "Business nearby" feature on the Facebook app.
To maximize awareness, we crafted engaging social ads for the Marketplace Community, highlighting two essential Small Business initiatives: '#SupportSmallBusiness' and 'Businesses Nearby'. These initiatives further strengthened the connection between businesses and their communities, fostering a sense of support and collaboration.
Working on this project was both rewarding and challenging as we strove to make a meaningful difference in a time of crisis. The opportunity to contribute to the success of small businesses and facilitate their growth was a humbling experience.
Role: Art Director
#Thanks to our amazing XFN partners!
Creative Lead: Tim Stier, Todd Taber