Meta
Overview
"Meta Prosper" is the first official global program from Meta (Facebook), designed to amplify and inspire the AAPI (Asian American Pacific Islander) Small Business Community.
As the creative lead, I had the privilege of art directing and shaping the overall look and feel of the program. My responsibilities included developing conceptual solutions and leading idea generation for various content types, such as social media, web design, campaign materials, launch videos, IG Reels, All Hands presentations, and always-on content across different verticals.
To ensure smooth progress, I effectively managed workflows and created a production schedule. Guiding both internal and external design teams, I collaborated closely with a cross-functional team (XFN) to successfully pitch and build Meta Prosper.
Result
This collaborative effort resulted in significant growth for Meta Prosper's Instagram account, which went from 0 to 26k followers within just 4 months.
Executive General Manager: Eric Toda
Marketing Manager: Alena Chiang
Content Strategist: Sarah Vella-Labrador
Creative Lead: Vanessa Lee
Art Director: Megan Chong
#Thanks to our amazing core XFN team and visionary leadership for bringing this program to life! ⚡