MBG(Meta Business Group) Summit, 2022
Started in 2007, the Summit has evolved tremendously over the past 14 years and has since become a staple in Meta Business Group's organizational culture.
As an art director, I played a key role in developing and shaping the design system, establishing a cohesive visual identity across various digital channels such as social, keynotes, web and mobile platforms. Additionally, I successfully led an external design agency and production team in creating five distinct creative content blocks, which brought the MBG Summit to life.
In the end, we created 247 assets (72 static, 80 animated, and 95 templates) for this event, receiving positive impressions across our internal Community.
Theme
Create Together
Creative Approach
Our visual identity takes an emotive approach allowing our creative to feel human through design, motion, and imagery while utilizing the new Meta branding. This introduces the new org holistically with nods to innovation, family of apps and services (FoAS), and the metaverse, while representing the impact our people make - collaboration, partnerships, togetherness, and culture.
Role
Art Director
#Thanks to all of my internal and external partners for bringing this show to life. None of this would be possible without the incredible core Summit XFN: the Global Experiential and Industry Marketing Team, the Global Production Team and our Jack Morton Partners. Thank you!