Art Direction | Design
'Good Ideas Deserve To Be Found' Campaign & Festival
Our team was tasked with creating a campaign and festival that celebrates small business ideas. This initiative aimed to spotlight small business ideas that have found success using personalized ads to reach customers and grow their businesses.
As businesses increasingly recognize the power of personalized ads, we hope more will advocate for them as a deserving tool.
As an Art Director, I developed graphic packages for original productions and led external design agencies to help bring these projects to life.
The campaign delivered strong results:
· 3 out of 10 languages showed statistically significant lifts of over +5% in SMB revenue
· SMB revenue for U.S. English increased by 5.5%
· Campaign reached 173 countries (88% of the globe)
· Over 46 million unique video views
Role: Art Director
Awards:
2022 Event Marketer Ex Awards (Silver)—Best Multichannel Marketing Campaign
2022 Event Marketer Experience, Design & Technology Awards (Silver)—Best Measurement or Data Strategy
Credits:
Meta Content Development Team
Meta Creative Development Team
Meta Production Team
Partners:OBE, In House